Web Survey Bibliography
The growth of online survey research over about the last 15 years has been truly remarkable. While estimates vary, most agree that online now accounts for somewhere between one third and one half of the total volume of survey data collection being done by US market research firms (See, for example, ESOMAR, 2009). Key to this growth has been the positioning of online as a faster and less expensive method capable of delivering the same or better survey results as traditional methods (telephone, mail, and in-person). Indeed, online often is the least expensive and fastest survey method for studying
a wide range of business problems, although this speed advantage is clearest when samples sizes are large and/or expected incidence is low. It is less certain that the survey results achieved are comparable to other methods, especially in those cases where one of the objectives is to accurately measure some characteristic, attitude, or behavior in a target population, whether it be a customer base, individuals with certain characteristics, or the general population.
This issue of accuracy is the main focus in this paper. In it we offer a framework for evaluating an online design versus a telephone design when a central goal of the research is to produce an accurate estimate of some personal characteristic,
attitude or behavior in a target population. In this context, accuracy means a survey result that is as close as possible to the “true value” in that population. We recognize that not all research has as its goal the development of accurate estimates of population values.
For example, in some instances directional measures may be sufficient. In others we might only want to test hypotheses about the interrelationships among characteristics, attitudes, and buying behavior. Under these and similar circumstances we might well use different criteria than described below to select a data collection method.
Market Strategies International (abstract) / (full text)
Web survey bibliography - Reports, seminars (231)
- Libraries nationwide receiving ALA-APA Library Salary Survey Invitation; 2010; Grady, J.
- Ethical principles of psychologists and code of conduct; 2010
- Ekos' observation of MRIA study - Canadian online panels: similar or different?; 2010
- Demographics of mechanical Turk. Ceder working papers; 2010; Ipeirotis, P. G.
- Broadband adoption and use in America; 2010; Horrigan, J.
- Continuity and Innovation in the Design of Understanding Society: the UK Household Longitudinal Study...; 2010; Laurie, H.
- Weighting Strategy for Understanding Society; 2010; Lynn, P., Kaminska, O.
- Understanding Society Innovation Panel Wave 2: Results from Methodological Experiments ; 2010; Burton, J., Laurie, H., Uhrig, S. C. N.
- Codebook and explanatory note on the WageIndicator dataset ; 2010; Tijdens, K., van Zijl, S., Hughie-Williams, M., van Klaveren, M., Steinmetz, S.
- Online Survey Research in the Work-Family Field: Basic Concepts and Definitions; 2010; Lambert, A. D.
- Choosing Between Telephone and Online for Survey Data Collection ; 2010; Baker, R. P.
- Using KnowledgePanel® to Improve the Sample Representativeness and Accuracy of Opt-in Panel Data...; 2010; Dennis, J. M., Peugh, J., Graham, P.
- AAPOR Report on Online Panels; 2010; P., Blumberg, S. J., Brick, J. M., Rivers, D. et. al.Baker, R. P.
- A comparison of surveys using different modes of data collection; 2010; Revilla, M., Saris, W. E.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- Start of the LISS panel: Sample and recruitment of a probability-based Internet panel ; 2009; Scherpenzeel, A.
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- comScore Media Metrix U.S. Methodlogy. An ARF research review; 2009; Cook, W. A., Pettit, R.
- Association collaborative effort releases online research definitions, expands membership; 2009
- Sample Design for Understanding Society ; 2009; Lynn, P.
- The rise of survey sampling; 2009; Bethlehem, J.
- Employment Tribunal web survey: Results of an online survey 19 March - 2 April 2009; 2009; Anonymous
- Representativeness of Mobile Internet Surveys-A comparative study of CAMI vs. CATI - GOR 2009; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Are Mode Preferences Real?; 2009; Millar, M. M., O'Neill, A. C., Dillman, D. A.
- Platforms for data quality progress: The client's guide to rapid improvement of online research; 2008
- Is the digital divide still closing? New evidence points to skewed online results absent non-Internet...; 2008; Callegaro, M., Wells, T.
- Introducing Visual Methods ; 2008; Prosser, J., Loxley, A.
- Personal data of 600,000 on lost laptop; 2008; Evans, Mi.
- Online panel management practices that minimize satisficing behavior; 2008; Weber, S.
- History of the browser user agent string; 2008; Andersen, A.
- Foundation of quality project overview; 2008
- Effects of using a grid versus a sequential form of the ACS basic demographic data; 2008; Chesnut, J.
- Does Gender Influence Online Survey Participation? A Record-Linkage Analysis of University Faculty Online...; 2008; Smith, W. G.
- Non-Response in the Panel Study of Belgian Households (1992-2002): An Output and Process Evaluation; 2007; De Keulenaer, F.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- Mixing modes of data collection in surveys: A methodological review; 2007; Roberts, C.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, Ma., Meierhoefer, C., Lipsman, A.
- The case for publishing (some) online polls; 2007; Taylor, H.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- More honest answers to surveys? A Study of data collection mode effects; 2007; Dennis, J. M., Li, R. J.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.
- Guidelines for Designing Questionnaires for Administration in Different Modes; 2007; Martin, E., Hunter, J. E., DeMaio, T., Hill, Jo., Reiser, C., Gerber, E., Styles, K., Dillman, D. A.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- Telephone versus Face-to-Face Interviewing: Mode Effects on Data Quality and Likely Causes. Report...; 2006; Jaeckle, A., Lynn, P., Roberts, C.,
- Essential Steps for Web Surveys: A Guide to Designing, Administering and Utilizing Web Surveys for University...; 2006; Cheskis-Gold, R., Loescher, R., Shepard-Rabadam, E., Carroll, B.
- Measuring task-specific perceptions of the world wide web ; 2006; Page-Thomas, K.